by Stan Field
During tough economic times any business is facing currently, it is necessary to see where budget cuts can be made. Cutting sales and marketing is detrimental to the growth of the business but finding lower cost alternatives to replace expensive current activities can help the business. This article will explain why an outbound telemarketing company can be one such lower cost alternative.

An outbound prospecting company takes care of the outbound telemarketing that can communicate the benefits of your business. This can free up your salespeople to focus on other activities that they do well. The dread of outbound telemarketing can lower the productivity of your salespeople so placing this task on the shoulders of an outbound prospecting company can help you increase business.

Sales are dependent upon the communication of your message to prospects and this occurs through marketing. In this business climate, it is about maximizing your marketing dollars and an outbound prospecting company is one of the most efficient uses of those dollars to increase sales.

You are able to focus your valuable time prospecting the individuals who are interested in your business. This lowers your cost in finding new clients because you do not have to deal with the tedious process of identifying interested individuals.

The example of a sales funnel is often used with prospecting. You have to talk to many people before finding interested people but you can conserve your time by outsourcing the funneling of prospects down to the few interested ones coming back to you.

Any business in a down economy will watch their dollars very closely and want to be extremely frugal with them. Using a prospecting firm can allow you to free up current staff to work more closely with existing customers to gain more market share while still filling a new customer pipeline.

Many customer driven salespeople do not have time to find new clients because most of their time is spent in current sales processes and do not have finely honed prospecting skills. Using an outbound prospecting company allows you to have people whose primary focus is new business focus on finding new clients.

Companies try to reduce all expenditures during a recession simply to maintain their current business. This offers you the opportunity to build your business by using an outbound prospecting firm because few of your competitors will be attempting to acquire new business.

Using an outbound prospecting company can be very simple for you track and see how much it costs for you to get new clients. You can build a fixed number into your budget so that you can achieve a certain number of new clients.

Many firms have layoffs during a a down economy and pare down their spending. If you find that you are in a similar boat and do layoffs, you can continue to increase sales with less staff by using an outbound telemarketing company. A recession will cause you to look at the bottom line very closely. Watching how much it costs to gain a new client is one such way to grow sales and one way to grow sales in a cost-effective manner is through using an outbound prospecting company.

About the Author:
Visit Valerie Schlitt’s site for information on outbound telemarketing and business to business telemarketing programs.

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