A niche market is simply a narrowed target market. Developing a niche takes some time, research and thought – but the results are worth it. You start by looking at several possibilities and narrowing it down based on several factors such as the fit between your business and the niche, the possibility for growth, and so on.

Below are 4 criteria to think about and explore when trying to choose the ideal niche for your company:

1. the niche “fits” you

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