Saturday, January 9th, 2010 at
11:07 pm
Starting a new ebusiness can bring many challenges. One of the first critical areas is deciding on a Niche Market that will help build a prosperous business.Â
This can be a daunting task given the huge marketplace out there. It is not just about whatâ??s hot in the market right now. If you try to go up against the giant suppliers that simply wonâ??t work.Â
A great way to start is simply begin to â??Think Like a Customerâ??. Start by writing down everything about yourself – your likes, dislikes, interested, hobbies, experiences and challenges. Then begin to narrow your thinking to a need that you currently have or once had. Identify how that need was met or how you would like that need to be met.  Â
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Saturday, January 2nd, 2010 at
2:19 am
Finding a profitable niche online in order to begin a marketing campaign can sometimes be a time consuming process—but it doesn’t have to be an expensive one There are various free methods available to you to aid you in your search for a niche.
Here’s a free method that saves you on time and on money. Look at the articles available on Ezinearticles.com. Look over the categories and pick one that you like. These may pertain to a hobby you have, or it might be something you’re passionate about and have a great wealth of knowledge about.
Look at the anchor text and keywords used in the articles about the topic you’ve chosen. Next, click on http://www.kwbrowse.com/ and get keywords related to the niche/topic that you’re interested in.
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Wednesday, December 30th, 2009 at
11:09 am
The following is a four-step system you can apply anytime you need to find a new niche audience to target and profit from.
1. Initial Brainstorming
This first step is best approached with a very open mind and a notebook and pen handy. The idea is to seek topics that are outside your current realm of knowledge. One of the best ways to do this is by reading blogs.
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Thursday, December 24th, 2009 at
11:07 am
Niche marketing is all about making the most possible money with the least effort. This article will help you find a strong niche market so you can get into profit as quickly as possible.
The first thing you’ll need as a niche marketer who is destined to make your fortune is a hot market of eager prospects. Notice I didn’t say anything about an amazing product.
Naturally you’ll want a great product, but that comes later. The first order of business is to identify a group of people with a very specific want or need.
This is called finding your niche market. And it takes only a small amount of focus and effort to achieve.
Your first step is to list a few general areas you’d like to explore. Start with things you like, know something about, or simply find interesting.
For instance, do you enjoy camping, playing the saxophone, the latest and greatest DVD releases, or fixing up old cars? Make a list of anywhere from 10 to 25 general areas you want to explore.
Once you have a basic idea of the kind of market you might want to explore, you’re ready to find some numbers and data to back up your initial idea. Thanks to the invention of keyword research tools, it’s actually quite easy to figure out what people are looking for online.
All keyword research tools work from the same basic interface. This is a form where you enter a word or group of words and click a submit button.
The keyword tool then finds data on how many times the terms were queried at sites like Google over the past 1 to 30 days. Good keyword tools will also come up with a list of terms similar to the keywords you entered, and this of course will lead you to ideas you may not have even considered before.
Your goal with basic keyword research is simply to get a better idea of what people are looking for relative to your initial list of concepts. You may have to spend some time brainstorming or looking into the suggested terms that come up during your research before you really hit on anything solid.
As an example, let’s say you know something about remodeling kitchens. You might start your keyword research with terms like “kitchen remodel”.
The tool you are using could indicate people are doing a good deal of searching for terms like “kitchen remodel under $1,000″ or “remodel kitchen cabinets” or “do it yourself kitchen remodel”. As you begin to sift through more and more specific data you will see an emerging pattern and come up with a more refined idea of what people are looking for in terms of information about remodeling their kitchens.
Ultimately, you’ll want to make a list of the more popular search terms. And you’ll want to go to your favorite search engine and do your own direct searches on these exact terms.
The results pages will tell you whether or not a substantial amount of competition currently exists in these areas. By finding out what information and services currently exist you’ll be able to determine where you can fit into things; i.e. you’ll get an idea of where your potential niche might be.
You can also browse sites like Ebay, Amazon, and Buy.com to get an idea of what people are currently spending money on, relative to your area of focus. And you can browse popular blogs and forums to discover what Internet users are saying about the current marketplace.
In particular look for questions being asked. If you can identify a few core questions being posed in a variety of places you will be well on your way to fidning a solid niche market.
It’s beyond the scope of this article to go into complete detail about the research process, but just by following the steps above you’ll be able to target a potentially profitable niche market. Once you understand what people are looking for, all that remains is to figure out how you can offer these people what they want and/or need.
Wednesday, December 23rd, 2009 at
11:43 am
One of the absolute most prolific pieces of advice for prospective affiliates is to work within their passions-to find their niche market in an area of personal interest and stay with it. While there is a place for niche marketing in affiliate marketing, it is not what you have been led to believe that it is. For sure, “work within your personal niche” is one of the worst pieces of advice given to new entrepreneurs, and the cause of multitudes of affiliate failures.Do what interests you; find your niche; do what you are passionate about; sell the products that interest you the most.These are the pieces of advice that entrepreneurs are told time and again. And there is some basis to this thought, some method behind this madness. The overall belief is that if you choose to do business in an area or ‘niche’ that you are deeply interested in, that passion will shine through and you will make sales almost accidentally. The feeling is that by selling products or working within your most favorite niche you will have a built-in sense of urgency and desire that will compel you to work on your business and to succeed.Moreover, by working within a niche category of personal interest you will come prepared. That is, you will come armed with bucket loads of knowledge and experiences with various products so that you don’t have to ‘waste time’ getting up to speed. You’ll already know the products that deserve promotion. And you’ll know all the promotional background information almost off the top of your head.The belief is that if you focus on promoting products that are in some way of interest to you, you can easily take care of business. You can construct websites that will sell the products; you can write articles to submit to directories and gain links back to you, the niche expert; you can build blog upon blog and never run out of something great to say about your favorite little widget that so transformed your life as a widget collector (whether you should or not, is another matter, and we’ll discuss that later).Here’s the thing about this-none of it is untrue. It is easier to put yourself behind a product you already know. It is easier to hit the ground running when you are already well-versed in matters. It is easier to connect with visitors and readers who are more like you. So why, then, is it a myth to believe that you should focus first and foremost on your personal-interest niche as an affiliate marketers? Why can’t that mean virtually automatic sales and commissions?The reasoning against personal niche concentration is more simplistic than you might think. And in point of fact, there are some exceptions to the rule, which we can touch upon after you understand why the myth in general is a myth.
What’s wrong with doing something you are passionate about? There is nothing truly wrong with it. But there is something unprofitable about it in an overwhelmingly large percentage of cases. What is unprofitable about this mindset is that it is just too limiting. By choosing your business and products based on one personal preference, you lose the freedom of choice. And that freedom is important, because it is what allows you to give buyers what they want, and saddles you with a limited number of affiliate product options, most of the time in a niche that isn’t seeing very high demand.Very simply, unless your niche interest happens to be in products or subject areas that coincide with what people are ready to buy, it does not come with the most essential element of affiliate marketing success-built-in customers.
Sunday, December 20th, 2009 at
11:08 am
In times past, copywriters typically wrote for niches with a high need and heavy respect for copywriters. The obvious places to look for work were direct marketing agencies, corporate marcom (marketing communications) departments, and publishers, to name a few. But today, work opportunities for copywriters have expanded greatly. That’s because clients became tired of unaccountable general advertising and pushed their agencies to do more direct response. Over time direct marketing became mainstream and shed its image as the “ugly step sister” of image advertising. And while there’s still a tendency to look to traditional markets for work – insurance and banking, technology and publishing, non-profit and health – it really pays to think out the box. For instance, one of my students is blending her literary talents with her copywriting skills to offer a unique solution to a market we’ve dubbed “the passion marketers.” This group of marketers can use her considerable ability to craft stories that sell. Another coaching student lives in Belgium, speaks several languages, and has a rich understanding of cultures. For him, we’re developing a target list of multi-national corporations that will value his unique ability to write copy that’s “localized” to different cultures and countries. Each of my students niches into a market that will value their unique talents, backgrounds, education, knowledge, and/or experience. Sometimes that experience leads us to a “traditional” niche rather than one we create ourselves. In this case, my students often niche “deeper” into the niche in order to make the connection between their unique talents and the needs of the potential client. A great example is David A., who recently finished my coaching program. David came to me with the desire to build a copywriting career that would allow him to pursue his passions for fine wines, cultural foods and European travel. David’s copywriting style and philosophy made him an excellent candidate for niching into the publications world. However, there are an incredible number of publications treating as many subjects. By looking at David’s unique interests, talents, and background, we determined that he should niche more deeply than just “publications.” Today David is building a unique business as the copywriter for publishers, marketers, and organizations that sell fine foods, wines, and entertaining. When new coaching students come to me they often think they must pull from past experience when determining the right niche market for them. This is only partly true. Some of my students loathe the idea of using skills and knowledge from previous careers because that’s what they want to get away from. I explain that we can pull from three areas of their life to structure a profitable niche market: their past work experience, their passions, and their copywriting talents. For instance, Gary C. wanted to niche into the diet aids and nutritional supplements markets. For him, we focused on a special copywriting talent this niche would value highly: that of being able to get and use extremely powerful testimonials. Another past student didn’t want to use her advertising background, so she decided to follow a passion: that of quilting (she’s a fifth generation quilter). Although I’m not sure if she continued her path, we did determine that the quilting market is very large, and we also agreed that she could very well be the only copywriter in the entire world serving that niche. Niching into a desirable market not only allows the copywriter to position him or herself as an expert, and therefore gain better clients at higher pay, but it also provides that thing that so many crave, but that so few have: meaningful work that fuels the imagination and feeds the soul…while also growing the bank account.