Whatever methods you’re currently using to promote your business and get your message in front of prospects, if you’re not collecting the email addresses of your visitors you are leaving money on the table. To make money online you must make repeat sales to customers as they are the life-blood of any business with a profitable future.
Here are some of the best tried and tested methods to grow your opt in list:
#1 Create an Email Capture page
This is sometimes referred to as a ’squeeze page’. The sole purpose is to have an attention grabbing headline that closely matches what your visitor is searching for. There are only two actions the prospect can take, they either sign up for your newsletter because you have ‘hooked’ them or they leave.
#2 Offer free software
If you can offer useful software directly related to your website theme, I have found it to be a very powerful formula to capture visitor details. Software has a high perceived value and will attract the attention of your visitor.
#3 Give away an e-Book or e-Report
An e-book can be filled with very good information that you just know will be of value to your visitor. Try and give the main benefits of the essential information contained in your offering. Make it sound that they’d be mad to pass up such a great deal – especially when it’s free.
#4 Offer a 7 Day e-Course
Studies have shown that it can take up to seven communications with a prospect before they invest in your product. To make money online send up to seven separate email messages to be delivered through your auto responder when they have signed up. Provide as high a quality e-course as you can. Don’t make the course much longer than seven emails as most people won’t read too many messages.
#5 Give a Discount or Bonus in Exchange for their Information
If you’re selling products or services directly from your site then offering a unique discount, available only from you, will grab the reader’s attention. Offer them instant access to your money off deal and put a time limit on when the offer ends to encourage immediate action.
#6 Ask Them!
Yes, a call to action is required before anyone will hand over their name and email address. Use a P.S at the end of your copy to reinforce your special offer and tell them to fill in their details “right now”. TO make money online you have to speak directly to your visitor and always give a compelling reason for them to join your newsletter.
#7 Use a Pop-Under or Exit Window
When someone leaves your page without buying or signing up for your newsletter, use a pop under window or exit window and make one more request for an order or for their opt -in details. It is a very powerful way to grab back a lost prospect and turn them into a customer. You give them an unmissable deal that they simply can’t turn down. Offer a ‘Try before you buy’ as this technique is very easy to set up on a website and extremely powerful.
Many businesses are now waking up to the importance of email marketing. It is an essential tool for data collection and providing customers with relevant information regarding your business offers. Generally speaking, opt-in lists are highly targeted lists that contain unique information including names and email addresses of interested prospects and customers that have given their persmission to receive your newsletter.
Customers are the lifeblood of your business and to make money online you need to wow them and make offers that you can deliver on…like they’ve never seen anywhere before.

Knowing one of the most powerful ways to persuade your potential customers to buy from you is essential to make money online and for long term profits. To make any money at all you first have to get your prospect to take that first step.
The vital first step could be for a prospect to request a free sample, get a free report, obtain a discount or BUY a product you are selling! So what is one of the most powerful ways to entice a visitor?
Yes…Customer Testimonials!
Customer testimonials are an incredibly powerful and if you are not using them then your profits will be suffering. The reasons that a testimonial (or even better if you can provide more than one) are so attractive to a potential customer is:
* It gives you and your website credibility
* It shows your product / service in a positive light
* It provides an unbiased opinion
* It gives your prospect added comfort
* It shows you are reliable
* It entices your potential customer to act!
Any words that are unbiased and give a true picture of the service or product you are offering, can give you amazing results. A simple positive appraisal can be something so amazing and indisputable they simply have to act!
A home based business, or any enterprise for that matter be it online or offline, should have testimonials in their marketing ‘toolbox’. You should display them with pride because they can make one hell of a difference to your bottom line and whether you make money online.
Also, do your competitors provide customer testimonials in their marketing materials? If they do provide testimonials you can include more and better ones that simply explode customer joy for your product! True, original and detailed customer testimonials can and will be one of your greatest selling tools online – I absolutely guarantee it.
* How Do You Get Customer Testimonials? *
The good news is that you can get them easily and very quickly. You can provide dozens of “verifiable” testimonials and have them ready to do your bidding and help to see your sales soaring.
To secure your testimonials all you need to do is ASK! I’m sure you must have seen hundreds of websites and marketing information from companies that seem to be covered in glowing unbiased reports, on how good their product was and how it made everything so much easier for their customers.
Here is what you should do as soon as someone buys:
# Follow up immediately with a BIG ‘thank you’ message
# 7 days later follow up with your ‘magic’ testimonial request asking for their valuable feedback
In your follow up email message (assuming you’ve over-delivered and your customer is happy) ask questions that will give you positive answers and a detailed response that is so important. Your email MUST contain your survey questions even if you already have a feedback section on your website.
Next, write down your perfect testimonial that states how great your product or service is, how quickly you received it, how well packaged it was, how it helped you do this or that so much better, how it changed your world! Go on…go crazy like someone would be daft not to buy your product because it’s so great. Then take each excerpt and transcribe it into a question, here’s an example:
“My XYZ arrived 24 hours earlier than I expected – fantastic!” Changes into:
Q. How quickly did you receive XYZ product and were you pleased?
“I thought your XYZ was tremendous value for money and easily worth the price” Changes into the question:
Q. Was value for money important in your decision and was your XYZ easily worth the price you paid?
You can see that if you word your survey correctly you can obtain absolutely amazing testimonials. A word of CAUTION…Never ever make up your own testimonials as it’s lying and you’ll only be kidding everyone around. Don’t do it, after all with this information you now have it’ll be easy to get your own legitimately.
Do yourself a favour and get your email survey put together as quickly as possible and follow up your customers every time. Your home based business will see a rise in profits and you will make money online or offline.

Are you looking for a way to be able to “corner the market?” If you said yes, then there are a few different marketing techniques that you should know about that will allow you to effectively corner your niche market. However, before you can use these tips the way they were meant to be used, you will need to know what niche marketing is. What niche marketing allows you to do is to focus your business on one targeted segment of the population.
Usually this targeted group of people would be people that you feel your product relates to best. For example, you are not going to market a video game system to grandparents, just like you are not going to market walkers to teens. Focusing your business power like this allows you to man handle that market place, and make sure that your company is number one of that niche market.
There are a few things that niche marketing allows you to do. Knowing what kind of niche you fall under allows you to spend less money when looking for potential customers, because you already know where to start. Also, when you are spending less time looking for customers you can spend more time with your existing customers to make sure that you develop a good relationship with them. After all, good relationships lead to many sales.
Last but not least, by knowing your niche market you are able to expand your business to new levels. When you are not spending so much money marketing to people that do not care about your product, you have more money to put into your company. This allows you to create new niche divisions and start all over.
So what are some tips that you can use to make sure you get the most out of your marketing? Well, one tip that you can use is to differentiate yourself from other people in your niche market. However, you also have to make sure that you do not choose such obscure words that no one ever things or types on their keyboards.
They have to be words that people would use in a search engine. Whenever you settle on a brand or product, you have to watch your niche market very carefully. You have to watch the different trends and see what customers in your niche market are going to like. Another good idea is to start a blog for your niche topic. A blog is a powerful tool that connect you with your potential customers. If you’ve found a niche where people will need ongoing support and advice, a blog is a good way to go.
Always be on the lookout for new ideas that could better serve your customers. This will help you take care of existing customers while bringing in new ones.
Failure to spot the right niche market for your business is something that can really break your business even if you have all the others right.
To Your Success!