Internet niche marketing is one of the fastest growing industries around especially with the profitable adsense program from Google. The Internet has become a vital resource for many and with so many people regularly using the Internet; smart investors are realizing the potential for generating a profit from the ever growing dependence of society on the Internet. This article will provide useful information for those who are interested in learning more about this cutting edge market and beginning a potentially lucrative career in niche marketing.
Researching Niche Marketing on the Internet
It may come as a surprise to some, but one of the most obvious ways to research the subject of niche marketing is via the Internet. The Internet is filled with websites offering information related to the subject of niche marketing. There are informational websites offering instructional articles and success stories, message boards offering a place for those involved or interested in the industry to share information or ask questions and commercial websites offering ebooks, classes and other instructional services for a fee.
Websites which have informative articles may provide a great deal of information for visitors but care should be taken to verify the information obtained online. This is important because although the Internet can provide a great deal of accurate information, there is also the potential for websites to spread misinformation as well.
A great deal about niche marketing can also be learned via the Internet by examining the websites of direct competitors in your niche. This is an important step because websites of competitors can be used to determine which elements of the website design are most effective for reaching potential customers. Understanding this will help the website owner to create a niche website which is superior to the competition.
Learning Internet Niche Marketing through Ebooks
Ebooks are another way for those who are interested in Internet niche marketing to learn about the industry. Ebooks are similar to published books but they are made available in a software format as opposed to printed on paper. You may find many different ebooks on the subject of Internet niche marketing online. Most of these ebooks are available for purchase but a few are offered free of charge. Downloading a free ebook on the subject may be helpful but many of the higher quality ebooks do charge a fee to download their ebook.
In selecting an ebook on the subject of Internet niche marketing, care should be taken to purchase an ebook from a reputable source. One way to do this is to search for reviews of the ebook from independent reviewers. This is important because these reviewers have no vested interest in promoting the ebook and will likely provide an honest evaluation of the quality of the ebook.
An Education in Internet Niche Marketing
Finally learning about Internet niche marketing may come in the form of a higher education degree. Universities are beginning to recognize the vastness of Internet niche marketing and are starting to offer classes related to this industry. These courses may be offered as part of a curriculum in advertising and sales or may be offered independently for those who want to learn more about the subject. Participation in these independent courses may not even require matriculation. Additionally, independent courses may even be offered as online courses making it even easier for those who are hoping to learn more about the industry while maintaining a job in another industry.
Using the Internet to Find Your Niche
The Internet is a wonderful place where users can find a great deal of information. However, many are not aware that the Internet is also where some savvy entrepreneurs can find lucrative business opportunities. Internet niche marketing is just one example of how those in the know can turn their hard work and dedication into profit. This is not to say that Internet marketing is a simple field where anyone can prosper but there are opportunities for those how are willing to persevere in their efforts.
Learning Internet Marketing Online
Believe it or not Internet niche market is a subject that can be learned online. It certainly helps for those who hope to prosper in this industry to have some knowledge of marketing and business before venturing in an Internet niche marketing campaign but it is not necessary. There is a great deal of information on organizing and executing a niche marketing campaign available online. This information may come in a number of different forms including websites offering informative articles, message boards focusing on the industry and ebooks which are available free of charge or for a fee.
Let us first examine learning about Internet marketing through websites. Type the search term, -Internet niche marketing- into your favorite search engine and you will likely receive millions of search results. Shifting through all of the search results would be rather time consuming and many of them would likely not be relevant. Fortunately the search engines do a great deal of work for you and the most useful websites will likely appear on the first couple of pages of search results. This still leaves you with a great deal of information to sort through but considering you are likely planning to turn niche marketing into a career this research is certainly worthwhile.
Carefully examine the search results you obtain from your search and bookmark the websites which seem most useful. Next take as much time as necessary to comb through all of these websites to find the most useful information. Take notes as you do to create a comprehensive resource for yourself. After this review your notes and investigate items which seem unclear to your further. This research may include offline resources such as books or phone calls to experts in the industry.
Search Engines are Your Friend
Now that you have already used the Internet to learn about the industry of Internet marketing, you probably know that finding a profitable niche is imperative. A niche is essentially a specific area of interest. Ideally you will already be an expert in this subject and it will be a subject which has a wide Internet audience without a great deal of existing websites focusing on this niche. Once again, you can turn to the Internet for finding this niche.
You may already have a few ideas for niches. These are probably subjects you are passionate about and understand very well. Examining statistical information provided by popular search engines regarding the popularity of search terms related to your niche will give you a good indication of whether or not Internet users are interested in your niche. If keywords related to your niche are searched on these search engines often, it is evident there is an audience for your niche. Next it is time to enter these keywords in a search engine and evaluate the websites which are provided as results for these keywords. If there are many strong results the niche can be considered saturated. In this case, it is a good idea to abandon the original idea and search for another niche. However, if there are not many high quality search results, you may have found your perfect niche.

Use this drop-dead simple formula to transform your profits and increase your bank balance in 7 days or less.
# Step 1 #
You need to find a product to sell. The easiest and fastest way to do this when starting out is to sell someone else’s product and to become an affiliate.
There are plenty of places to source products both physical ones and digital ones. To make money online quickly however, you should be looking at selling information products that have a high prifits margin. Three places you can go to seek out instantly deliverable info products are:
* Clickbank
* Commission Junction
* Paydotcom
Make sure the affiliate program is with a good company, there is an easy sales process, the landing page of the product makes ‘you’ want to buy it, it has at least a fifty per cent payout and MOST importantly that the product is something that you have a keen interest in.
# Step 2 #
Next you should sign up for an autoresponder to handle your future mailings to the list you will be building. Go to any search engine and type “autoresponder service” and you will have some of the best right there on the first page.
The autoresponder must give you the ability to ‘broadcast’ your messages and be able to track the open rates of your emails (this should all be included in one monthly rate). After you have signed up for an autoresponder service you should write a ‘solo’ advert.
Solo ads are sent out by ezine owners to their lists and you should know that this method, if done well, is the best way to get instant results and will be more cost effective than any other form of advertising. This is also a good way to cheaply test a new campaign.
What’s that you say – don’t know how to write a good ad? Always start with a good headline, talk in a conversational style, give bulleted benefits and make sure that there is a clear call to action to your autoresponder. You can get more ideas by searching for tips on “how to write solo ads”. The affiliate program you have signed up for should have some examples that you can adapt as well. Write five follow ups for your autoresponder covering:
1. Highlights of the product or service you are promoting with your affiliate link included in the call to action
2. A reminder of the affiliate product
3. Another reminder of the offer you made previously
4. A FREE bonus of an amazing ebook (can be your own or someone else’s) that can they get once they purchase through your link
5. A reminder of your FREE amazing ebook ‘special bonus’ that they can claim by emailing you once they have purchased.
# Step 3 #
After you’ve written your follow up emails it’s time to seek out good places to advertise through targeted ezines. You can do a search for “ezine advertising” and you’ll get plenty to choose from. It should go without saying that you need to target your intended audience and that the ezine matches your ideal customer as closely as possible.
Take a look at the list size, how much they charge and consider signing up for their newsletter to get a feel for the quality of it. Also have a look at any back issues that they have available. It may be prudent to opt for a smaller more targeted list if you have a very specific niche.
You must track your results so you can either use the tracking code of your autoresponder, use the tracking code that might be given in your affiliate program or just sign up to different accounts to track the different ads you are running. When you track your results you are then in a position to ditch the ezine that doesn’t work for you. When you have this set up you should then book at least two or three ads if you can afford it.
# Step 4 #
Assuming that your ad has now run, it is very likely that you’ll see some commissions starting to come in from your advertising (a great feeling). If you have run more than one solo ad make sure you check where the sales came from and what ezine.
When you make a profit it is then time to reinvest it into more advertising in more ezines. It is really important to build on your success. You can also begin to think about tweaking the next ads you put out for an even higher response.
# Step 5 #
Customers from your list will now be prime for following up and selling more products to. This will be the start of your long term profits and building a large responsive list. You must make repeat sales so follow up and discuss anything that would be of interest to your own target list, perhaps offer them something for free again.
In 7 to 20 days follow up once again with more of your positive endorsements for other products that you can promote as an affiliate. Write more follow up emails with links to articles you have written that lead to your affiliate product to gain another opportunity to sell.
# Step 6 #
If your ads are doing well and you have your autoresponder loaded up with the necessary follow ups, you will be building a good quality list. It is essential that you have other good quality products to promote so you should continue to research in this area. Try to look for resale rights or even ‘private label rights’ so you could even start thinking about producing your quality information product (this is where the real profits are).
Another good way to source products is to make sure you belong to a good ezine list. You will be receiving regular news about products that the ezine owner will be trying to sell to you. I have found may good products this way.
When you have a few hundred names on your list you should definitely have your own website (if you haven’t already). Start sending out ‘broadcast’ emails to all of your list and direct them to your website so you can pre-sell your recommended product.
Keep repeating this process and you will start to make money online – a lot of money if you are persistent and follow the system and reinvest your profits.

Attitude of a Make Money Online Entrepreneur

“Life is a dream for the wise, a game for the fool, a comedy for the rich, a tragedy for the poor.”

- Sholom Aleichem

For any good doctor to diagnose a specific disease, his or her patient must undergo a series of laboratory examinations and assessments. The good doctor has to know the history of his patient and how the patient’s lifestyle affected his present health problem.

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Whatever methods you’re currently using to promote your business and get your message in front of prospects, if you’re not collecting the email addresses of your visitors you are leaving money on the table. To make money online you must make repeat sales to customers as they are the life-blood of any business with a profitable future.
Here are some of the best tried and tested methods to grow your opt in list:
#1 Create an Email Capture page
This is sometimes referred to as a ‘squeeze page’. The sole purpose is to have an attention grabbing headline that closely matches what your visitor is searching for. There are only two actions the prospect can take, they either sign up for your newsletter because you have ‘hooked’ them or they leave.
#2 Offer free software
If you can offer useful software directly related to your website theme, I have found it to be a very powerful formula to capture visitor details. Software has a high perceived value and will attract the attention of your visitor.
#3 Give away an e-Book or e-Report
An e-book can be filled with very good information that you just know will be of value to your visitor. Try and give the main benefits of the essential information contained in your offering. Make it sound that they’d be mad to pass up such a great deal – especially when it’s free.
#4 Offer a 7 Day e-Course
Studies have shown that it can take up to seven communications with a prospect before they invest in your product. To make money online send up to seven separate email messages to be delivered through your auto responder when they have signed up. Provide as high a quality e-course as you can. Don’t make the course much longer than seven emails as most people won’t read too many messages.
#5 Give a Discount or Bonus in Exchange for their Information
If you’re selling products or services directly from your site then offering a unique discount, available only from you, will grab the reader’s attention. Offer them instant access to your money off deal and put a time limit on when the offer ends to encourage immediate action.
#6 Ask Them!
Yes, a call to action is required before anyone will hand over their name and email address. Use a P.S at the end of your copy to reinforce your special offer and tell them to fill in their details “right now”. TO make money online you have to speak directly to your visitor and always give a compelling reason for them to join your newsletter.
#7 Use a Pop-Under or Exit Window
When someone leaves your page without buying or signing up for your newsletter, use a pop under window or exit window and make one more request for an order or for their opt -in details. It is a very powerful way to grab back a lost prospect and turn them into a customer. You give them an unmissable deal that they simply can’t turn down. Offer a ‘Try before you buy’ as this technique is very easy to set up on a website and extremely powerful.
Many businesses are now waking up to the importance of email marketing. It is an essential tool for data collection and providing customers with relevant information regarding your business offers. Generally speaking, opt-in lists are highly targeted lists that contain unique information including names and email addresses of interested prospects and customers that have given their persmission to receive your newsletter.
Customers are the lifeblood of your business and to make money online you need to wow them and make offers that you can deliver on…like they’ve never seen anywhere before.

Knowing one of the most powerful ways to persuade your potential customers to buy from you is essential to make money online and for long term profits. To make any money at all you first have to get your prospect to take that first step.
The vital first step could be for a prospect to request a free sample, get a free report, obtain a discount or BUY a product you are selling! So what is one of the most powerful ways to entice a visitor?
Yes…Customer Testimonials!
Customer testimonials are an incredibly powerful and if you are not using them then your profits will be suffering. The reasons that a testimonial (or even better if you can provide more than one) are so attractive to a potential customer is:
* It gives you and your website credibility
* It shows your product / service in a positive light
* It provides an unbiased opinion
* It gives your prospect added comfort
* It shows you are reliable
* It entices your potential customer to act!
Any words that are unbiased and give a true picture of the service or product you are offering, can give you amazing results. A simple positive appraisal can be something so amazing and indisputable they simply have to act!
A home based business, or any enterprise for that matter be it online or offline, should have testimonials in their marketing ‘toolbox’. You should display them with pride because they can make one hell of a difference to your bottom line and whether you make money online.
Also, do your competitors provide customer testimonials in their marketing materials? If they do provide testimonials you can include more and better ones that simply explode customer joy for your product! True, original and detailed customer testimonials can and will be one of your greatest selling tools online – I absolutely guarantee it.
* How Do You Get Customer Testimonials? *
The good news is that you can get them easily and very quickly. You can provide dozens of “verifiable” testimonials and have them ready to do your bidding and help to see your sales soaring.
To secure your testimonials all you need to do is ASK! I’m sure you must have seen hundreds of websites and marketing information from companies that seem to be covered in glowing unbiased reports, on how good their product was and how it made everything so much easier for their customers.
Here is what you should do as soon as someone buys:
# Follow up immediately with a BIG ‘thank you’ message
# 7 days later follow up with your ‘magic’ testimonial request asking for their valuable feedback
In your follow up email message (assuming you’ve over-delivered and your customer is happy) ask questions that will give you positive answers and a detailed response that is so important. Your email MUST contain your survey questions even if you already have a feedback section on your website.
Next, write down your perfect testimonial that states how great your product or service is, how quickly you received it, how well packaged it was, how it helped you do this or that so much better, how it changed your world! Go on…go crazy like someone would be daft not to buy your product because it’s so great. Then take each excerpt and transcribe it into a question, here’s an example:
“My XYZ arrived 24 hours earlier than I expected – fantastic!” Changes into:
Q. How quickly did you receive XYZ product and were you pleased?
“I thought your XYZ was tremendous value for money and easily worth the price” Changes into the question:
Q. Was value for money important in your decision and was your XYZ easily worth the price you paid?
You can see that if you word your survey correctly you can obtain absolutely amazing testimonials. A word of CAUTION…Never ever make up your own testimonials as it’s lying and you’ll only be kidding everyone around. Don’t do it, after all with this information you now have it’ll be easy to get your own legitimately.
Do yourself a favour and get your email survey put together as quickly as possible and follow up your customers every time. Your home based business will see a rise in profits and you will make money online or offline.

Are you looking for a way to be able to “corner the market?” If you said yes, then there are a few different marketing techniques that you should know about that will allow you to effectively corner your niche market. However, before you can use these tips the way they were meant to be used, you will need to know what niche marketing is. What niche marketing allows you to do is to focus your business on one targeted segment of the population.
Usually this targeted group of people would be people that you feel your product relates to best. For example, you are not going to market a video game system to grandparents, just like you are not going to market walkers to teens. Focusing your business power like this allows you to man handle that market place, and make sure that your company is number one of that niche market.
There are a few things that niche marketing allows you to do. Knowing what kind of niche you fall under allows you to spend less money when looking for potential customers, because you already know where to start. Also, when you are spending less time looking for customers you can spend more time with your existing customers to make sure that you develop a good relationship with them. After all, good relationships lead to many sales.
Last but not least, by knowing your niche market you are able to expand your business to new levels. When you are not spending so much money marketing to people that do not care about your product, you have more money to put into your company. This allows you to create new niche divisions and start all over.
So what are some tips that you can use to make sure you get the most out of your marketing? Well, one tip that you can use is to differentiate yourself from other people in your niche market. However, you also have to make sure that you do not choose such obscure words that no one ever things or types on their keyboards.
They have to be words that people would use in a search engine. Whenever you settle on a brand or product, you have to watch your niche market very carefully. You have to watch the different trends and see what customers in your niche market are going to like. Another good idea is to start a blog for your niche topic. A blog is a powerful tool that connect you with your potential customers. If you’ve found a niche where people will need ongoing support and advice, a blog is a good way to go.
Always be on the lookout for new ideas that could better serve your customers. This will help you take care of existing customers while bringing in new ones.
Failure to spot the right niche market for your business is something that can really break your business even if you have all the others right.
To Your Success!