Marketing Strategy

marketing strategy
What marketing strategy can I use to sell a higher quality but more expensive product?

I need to set up a marketing strategy to sell a very durable and reliable desk drawer slide for $8.75 when there is a competitor selling a cheaper less reliable version for only $1.75– obviously my product is better, but how do I stress that to customers and get them to pay this high price?

Read the rest of this entry

Marketing Branding

marketing branding
What subsections should be included in a Marketing Strategy to re-brand and increase sales of 1 branch?

I need to write a marketing plan for one facility within a care company which is underperforming compared to the others. One reason is due to poor branding and attracting the wrong clients. What elements should I include to denote the rebranding of the centre and potentially alter the target market in peoples minds, and increase its revenue?

Read the rest of this entry

Niche Markets

niche markets
What artists, in your opinon, have a “niche market”? And why haven’t others been successful at this?

For instance, clearly Necro, Kool Keith, and even Nelly to some extent have developed a Niche Market and cornered them well.
Who else has done this successfully and why are others not successful?

Read the rest of this entry

Define Niche Marketing

define niche marketing
I’ve spent 4 years outside my professional field. How should extended absences be handled in an interview?

During the last 4 years, I’ve designed a niche product and started a company that produces and sells the product. We’ve created the market with good success and the future looks very promising so I don’t want to make a decision on the company until the probabilities are better defined. I have a steadfast employee that could keep the doors open with hardly any involvement from me. During these 4 years, I have continuously performed consulting services so I have been involved on the periphery of my profession (finance), but with most of my focus on the start-up company. I could earn 6 figures in my profession but would lose upside as well as several hundred thousand $$ if I close the start-up company – I just have to do something to cover my financial position should the start-up fail. I am proud that I have created the company and the market. How should I handle my cursory involvement in my profession for the last 4 years and how much should I disclose about the start-up?

Read the rest of this entry

Niche Marketing Internet

niche marketing internet
Internet Advertising?

I have a limited budget, currently have a small adword campagin with Google. Besides word of mouth how do i get the most exposure for my on-line cruise agency. I have very good niche market but I want more. So far i’m averaging 10 request per day but I’d like to triple that amount. Do you have a success story you can share with me? Thanks!

Read the rest of this entry

Niche Market Products

niche market products
i have recently purchased a website but having a hard time finding a niche market/product. HELP?

im looking for something that’s not crazy to do or sell and will not be hard to maintain if inventory is an option. there’s so many product on the web that’s easy to buy and sell its hard to just pick one.

Read the rest of this entry