by Adeline Rekli
For years we’ve watched individuals try to discover the secrets of search engine optimization, and build their SEO business. Unfortunately most of them fail, which leads to wasted time, money, and a whole lot of frustration. So today we thought we’d share a few basic tips that can help.

These tips are not secrets, but they are things that are often overlooked as people struggle with this concept. Everyone knows the goal is to increase visibility in order to make money online. The only way to do this is to really understand what SEO is all about.

We’re not going to use any tricky language here or complicate matters with technicalities. The bottom is that search engine optimization helps people everywhere find your website. It doesn’t matter which method use to accomplish this, it’s all about keywords.

The upside of knowing the importance of keywords is that is you use them correctly, people will be able to find your website much more easily. The downside is that you can’t just choose any words you like. You have to find and use the right words for the right situation. And in this case there is a secret formula for accomplishing this.

One of the most common rules of thumb with regard to SEO is the 1,000/1,000,000 rule. In other words, if you find a keyword that is searched a minimum of 1,000 times a month with no more than 1,000,000 results, than that’s your optimum keyword or keyword phrase. Now whether or not you want to follow this rule of thumb is up to you.

This basically works towards those marketing strategies where people are looking for helpful information. The other side of search engine optimization is built around your website. If you are selling golf clubs, then it would be a good idea to start out with this as your primary site keyword. If it needs to be shortened, then use “golf” in the page links.

Another thing a lot of people don’t know is that search engine crawlers search a page from left to right as they are looking for terms. So when you’re placing your content on a website page you will want to put the most important keyword information on the top left of the page and then work from left to right. The information that you care least about being picked up by the crawlers should be placed in the bottom right corner.

While this might be somewhat helpful, we’ve only scratched the surface to all the SEO strategies out there. Whether it’s with your website or through content, understanding the process will only give you bigger rewards. If you already have a niche, find a free keyword tool and start looking for good keywords to use. When you have 3-7, then it will be time to learn how to properly implement them.

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