niche marketing strategy

Niche marketing is very popular and effective in the online business environment at this time, and I have come across many excellent sites developed by home business owners that make great use of this concept. That said, I have come across many other niche sites that miss the mark by a long shot, and I find this quite sad because it’s evident that a lot of work went into the site.

People often come to me claiming that they have developed a niche site for their business, but they are not getting any traffic from the search engines, and that’s usually because they have chosen to take a bite of a niche market that is too competitive.

If you want your niche website to receive lots of organic search engine traffic and become a successful addition to your online business, you need to be sure that you employ a solid niche marketing strategy – and a big part of that niche strategy is finding a sweet spot within your niche.

What’s the sweet spot? The sweet spot of a niche website is related to the theme of the site and the keywords and phrases used to draw traffic from the search engines. A sweet spot can be found by using keywords and phrases that have plenty of search volume (lots of searches per month at the search engines) but not too much competition (existing web pages).

Finding the sweet spot for your niche can take time, but it’s worth the time spent because it will ensure that you do indeed get a nice steady flow of traffic from the search engines.

As an example let’s say you wanted to create a niche site that addressed weight loss. The keyword “weight loss” is used as a search term at Google more than 20 million times per month – it has exceptional search volume. That said, there are already more than 300 million web pages dedicated to that topic… and that’s way too much competition. If you decided to focus your site on the keyword “weight loss” it would be absolutely buried. You would never see any traffic for this search term.

If, however, you take the term “weight loss” and drill down into it using a little creative brain power and the Google Keyword Research Tool, you can find many related keywords and phrases that are far less competitive which you can use as the theme for your site and that you can base your articles on.

For example, when I drilled down into “weight loss” I discovered a few closely related terms. The phrase “simple fat loss” is searched 480 times per month at Google and there are only 25,000 existing pages that address “simple fat loss”. “Fat loss tip” is searched 1900 times/month and there are only 64,000 existing pages addressing “fat loss tip”. I also came across “safe fat loss” with 880 searches/month and 30,500 existing pages. These terms are not too bad for search volume and competition, but you could certainly drill down further to find terms with better search volume and less competition.

When looking for solid keywords to work with, try to find a handful that have a monthly search volume of between 1000 and 2000. Anything with search volume over 2000 searches per month is likely going to be too competitive. But do check out how many existing pages there are – once in a while you hit a real gem with decent search volume and only a handful of existing pages!

Try to avoid using keywords that have a search volume of less than 200 per month – that’s just too low to generate any kind of traffic. However, if you can’t find any terms that work, choosing several keywords with very low search volume and working them all into one article is a good idea. The cumulative search volume will bring enough traffic.

Finding a sweet spot for your niche or market and integrating it into your niche marketing strategy is easy. Simply power up a little creativity and hunker down with the Google Keyword Search Tool to find some solid related keywords. Every time you find a keyword or phrase that looks promising, search it at Google to see how many existing sites there are (Google supplies the number of returns right under the search box). When you enter the keyword or phrase at Google be sure to enclose it within quotation marks. This will provide a more accurate return on existing pages.

It’s so simple to find a sweet spot within any niche or market and doing so is essential to the success of your niche site. Be sure to incorporate this little nugget into your niche marketing strategy so that you can make the very most of your niche marketing efforts.

Morgana Braveraven has been marketing online for more than eight years. For more great Internet Marketing Help and further information on this niche marketing strategy and more marketing insight, visit Morgana at:

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