niche market research
niche book shops? which do you use and why?

I’ve been looking over various answers to my book shop question and playing with different niche store ideas.

so Far

1. A western speciliast book shop with support from Romance: Calling it Guns and Roses.

2. a multi-cultural bookshop, all books in english but with an emphasis on translated and 2nd generation texts. maybve a small section for polish books.

3. Opening a Pirate/nautical shop near camden Lock. selling knotted rope and suck like as well as buccaneering work.

what niche do you like. I decided against afro-carabbean bookshop as there seems to be strong specialist stores already, coupled with my lack of product knowledge,

similarly I dont know much about gay bookstores but in researching them they seem to be dwindling as mainstream stores have larger specialist sections and more gay writers recieve mainstream acclaim.

trying to find a niche I find interesting and could make money. sadly comic books and sci-fi seem to have their market won.

My question would be which of the above are you the most interested in. Do you have a hobby or particular interest that you really think you can make into a thriving business? My philosophy is that I don’t care if I make a million dollars with my business, as long as I enjoy what I do. If you can get up in the morning and really want to continue to do what you do, that’s all that is needed.

The next thing you need to find out is if there is a market for your particular product in the area you want to open. As you mentioned, there are several Afro-Caribbean businesses, so that wouldn’t be profitable. Find the things that you will offer that no one else will and emphasize that. Contact people in your area, not just friends, but through the local Chamber of Commerce and find out if there is truly a need for your product or service.

Best of luck

Niche Market Research


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