There are a lot of people who are making money online while you are reading this article. You can too, if making money online is one of your major goals. Now, it is much easier then you may think it is. But, let me warn you, however.

It is not as easy as some people will lead you to believe it is. It will take hard work, focus, determination, consistency and persistence from you. Needless to say that by hard work I mean “smart” and “hard” work. We have to put in the quality and the quantity required. Do you need every single one of these character traits? Probably not, but you need at least one thing. You can make money online if you want it bad enough. Because then you are willing to do whatever it takes to make it happen.

The first principle in Napoleon Hill’s “Think and Grow Rich” is desire. Do you think it’s a coincidence? I don’t think so. And for Hill the level of our desire should be a “burning obsession”. It’s no doubt that desire comes first. And I don’t mean wishful thinking. I mean a magnificent obsession. Now, you can have a real desire to make money online but you don’t have a clue on how to get started. That’s ok. Let me give you a three step plan about what you can do for an internet home business.

But first, I want to warn you. Everybody will tell you to start with what you are passionate about. That makes sense, doesn’t it? But let me tell you this. Starting with what you are passionate about can be a real problem. Why? Just because you could be the only one who is passionate about that service, concept or product! It’s much better to have passionate customers, believe me.

These are the three steps, (the three rules I would say), that I suggest.

1. The first thing to do is to find a market or a niche. I mean a “hungry crowd” if you prefer. You have to find people who are looking for solutions. The more desperate these people are in this specific market, the better is your niche. So the first thing to do is to find a market. Not the other way around.

2. Now, this “hungry crowd” must be willing to pay for your service or product. There are a lot of people out there, really interested in as many things as you can imagine, they are really passionate about them. But, and it’s a big but, they want these things for free. How do you know? Look at your competition. If people are spending money advertising and promoting their offer, it means one thing. There is a market for their product. If there is no competition, there is no market.

3. The third step is to make your customers an offer they can’t refuse. You have to stand out from the competition. That’s where your passion, your personality and your imagination come into play. If you can make an irresistible offer to a “hungry crowd willing to pay for your product”, you are in business.

And the more successful you are in your business the more passionate about your business you become. That’s what following your passion means to me.

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