by Ed Hodgson
If you are serious about building a profitable online business and benefiting from using the leverage gained from online marketing, then you absolutely have to be writing quality articles with fresh content on a daily basis. Article marketing is overlooked by many, yet is a very powerful method of marketing.

As Im sure youre aware, there are many free ways of marketing your website. These are no less effective than paid methods and their power to deliver quality traffic must not be underestimated.

So how do you go about it?

It really is as simple as this. First off, you need some specialised tools…known as Microsoft Word!

Write about what you know. Be passionate about your subject and let it show in your copy that you know your subject well. You want to keep your articles to about 400 words. If this sounds like a lot to you, it isnt – just try typing a few paragraphs about something that you know about, hit the word count button and youll probably be surprised at the result.

What do you write about? Well it has to be relevant to the website you are promoting. Choose a specific aspect and write with authority. Keep a check on your word count and don’t drift off-subject.

Your articles want to be unique and provide quality information on your chosen subject. The reader will want to know they have gained valuable information by the time they finish reading your article. Pique their curiousity with your title, then over-deliver within the article body.

I want to emphasise this point: your article MUST provide quality content. You will eventually publish many articles but quality should never be sacrificed for quantity.

Submitting your articles is free with many article directories. I would recommend using www.ezinearticles.com, or just go to Google ” there are plenty out there. Id advise you to submit each of your articles to at least 3 separate article directories. This will increase the amount of potential traffic to your site.

About the Author:
Ed Hodgson is a published authority within the internet marketing industry who effectivley uses article marketing to increase traffic to his own websites. As an online marketing mentor, he coaches other people his own system to increase a substantial income online.

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