define niche marketing
I’ve spent 4 years outside my professional field. How should extended absences be handled in an interview?

During the last 4 years, I’ve designed a niche product and started a company that produces and sells the product. We’ve created the market with good success and the future looks very promising so I don’t want to make a decision on the company until the probabilities are better defined. I have a steadfast employee that could keep the doors open with hardly any involvement from me. During these 4 years, I have continuously performed consulting services so I have been involved on the periphery of my profession (finance), but with most of my focus on the start-up company. I could earn 6 figures in my profession but would lose upside as well as several hundred thousand $$ if I close the start-up company – I just have to do something to cover my financial position should the start-up fail. I am proud that I have created the company and the market. How should I handle my cursory involvement in my profession for the last 4 years and how much should I disclose about the start-up?

Be honest, technically you were still in the field but a different part.

Niche Marketing For Lawyers Defined


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