Archive for January, 2011

Website Marketing Plan

website marketing plan
Entrepreneur Column
Among the many moving parts of a successful marketing plan, email newsletters are still a vital component. It remains the most direct, one-on-one place to engage customers.
Intralink SMB Website marketing plan.


Niches Marketing

niches marketing
Do you think target marketing or mass marketing is better?

i am asking for your personal opinion on whether you believe mass marketing is more effective or niche marketing is and why ?
I’m not asking for websites for business or to buy merchandise, i am asking for your personal opinion.

Read the rest of this entry

Niche Marketing Guide

niche marketing guide
Ideas for Marketing to Medical and Legal Students?

We develop terminology software for the medical, legal, and biotech industries. We are now looking to expand our focus and market more toward college students. Ideally, these would be medical and law students.

We are looking for Web sites and reference sources that could help guide us through this process. In other words, what are the best ways we can market our ‘niche’ terminology software to the appropriate college students? What methods and ideas seem to work the best?

Read the rest of this entry

On Niche Marketing

on niche marketing
Research and Markets: Pipeline and Commercial Insight: Urinary Incontinence – Marketing Investment & Niche Positioning …
Research and Markets has announced the addition of the “Pipeline and Commercial Insight: Urinary Incontinence – Marketing investment and niche positioning are key strategies for success” report to their offering.
Niche Marketing – The Inside Scoop On Google Adwords


Marketing Management

marketing management
Josh Kiem Named Marketing Director of Chicago’s Bell Litho Internet Solutions (BLIS™)
Bell Litho, Inc. has chosen wireless marketing veteran Josh Kiem to head the marketing team at its Bell Litho Internet Solutions (BLIS) division. The company’s browser-based Speed Marketing® product is a marketing brand management tool that helps clients’ global brand coherence and local brand relevance reach new levels.
Marketing Management-1


Finding Niche Market

finding niche market
Is this an acceptable way of marketing a niche service online?

We have a small plumbing business and I have found a niche service of winterizing homes in our area that I would like to market to real estate brokers and property managers. In this area I can access them mostly by email or by phone message. I would like to send an email that outlines our service and prices. I think it would be easier to track responses by email but is email a professional way to approach this?

I am new to online marketing and since our professional reputation is important I don’t want to start off on the wrong foot. We are on an advertising budget -most off which has already been allocated for other things so I do need to be careful here.

Read the rest of this entry