Step One – First, you need to identify a group of people who have a particular passion, specialist interest or hobby. The best way to do this is to think about your own passions, special interests and hobbies.

Step Two – Do your research. Head down to your local newsagents and check out the range of magazines. You are looking for a specialist magazine targeted to a group of people that are extremely passionate about the subject matter of that magazine.

Step Three – For example, let’s imagine that you have a strong interest in martial arts. At the newsagents you have found various specialist magazines targeted at other people interested in martial arts. Now you have found a hungry market that is already spending money on information related to their special interests.

Step Four – Next you can have some fun brainstorming ideas for a ‘How-To’ DVD. To help you, look at the ‘letters to the editor’ section of your chosen specialist publications. You can also examine the classified ads section of the magazines.

Step Five – After brainstorming ideas, lets imagine that many readers would like to know more about how to take their ‘classroom’ knowledge and ‘streamline’ it into an effective way to teach martial arts to others. All you have to do is get in touch with a qualified marital arts expert and ask them to work with you.

Step Six – Next, you need to set aside a few hours, set up your equipment and film yourself/somebody else qualified in martial arts, teaching other people how to perform certain moves that will enable them to win any martial arts contest – no matter how much bigger, meaner or stronger the opponent.

Step Seven – Now, all you need to do is edit your recording. Finally, you have a recording that can be transferred onto duplicate DVD’s and sold to a large group of people hungry for information relating to martial arts!

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